2008年10月8日 星期三

CSR - HR = PR

CSR - HR = PR
(Corporate Social Responsibility - Human Resources = Public Relations)

If employees are not engaged, Corporate Social Responsibility becomes an exercise in public relations. The credibility of an organisation will become damaged when it becomes evident that a company is not‘walking the talk’.

如果員工沒有投入,「企業社會責任」將淪為公司的公關活動而已;尤其,一旦社會大眾察覺該公司並未付諸實際行動,其聲譽勢必受到傷害。

來源:Adine Mees and JamieBunham, 《Canadian Business for Social Responsibility》

沒有留言:

What is NPO WATCH 非.營.利.觀.察

蒐集台灣暨中國NPO與CSR最新資訊

Files of NPO WATCH 非.營.利.觀.察